backward integration

backward integration
/ˌbækwəd ɪntɪ'greɪʃ(ə)n/ noun
a process of expansion in which businesses which deal with different stages in the production or sale of the same product join together, i.e. a business becomes its own supplier
Buying up rubber plantations is part of the tyre company’s backward integration policy.
Backward integration will ensure cheap supplies but forward integration would bring us nearer to the market.
(NOTE: also called vertical integration)

Marketing dictionary in english. 2015.

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  • backward integration — See integration …   Big dictionary of business and management

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